This project involved re-designing the template for a retail service provider. This is the existing template with dummy content. It’s a fairly straightforward approach. Nothing new or exciting here.L et’s try adding something to cart. We get the confirmation in a pop-up. Check-out consists of several stages. Users can see pricing reviews, a summary. Essentially, their cart.  And then they check-out. They are presented with the standard, long, drawn-out form, requiring them to enter all sorts of potentially unnecessary information. Once all that’s filled out, they continue, they get a confirmation, at which point, they can decide, “Well, have I reviewed everything? I’ll submit my order.” And they come to the end of the process. The site was not at all responsive. So, you can see here, the product page cuts off.  Important functionality, like “Add to Cart”, or other things, and same thing goes here for the check-out, important fields are hidden as are important functionality. This is the proposed redesign created in Axure. Here, I’ve indicated a new way users can go about adding things to cart without having to drill down. They can take a quick look at what’s in their cart; they can revise amounts, put things off until later, edit items. There’s Upsell, Save Basket for coming back later. They can scroll through additional related products or just make that go away. Promotion codes, shipping, estimates, all are combined before you even go to the process of checking-out. Here, a user with an account goes to check-out. Their information is already provided but they can go ahead and edit that if they like. Here, everything is contained in one page. Not many steps. Any pre-existing addresses are already contained and the user can make modifications from there. Once they pick their shipping, they can enter their billing info. Based on what we already have on file, we can go from there. Simply have them validate and complete the order. How this looks in the actual wild comes down to just what the retailer would like to do with the template. In this case, with a clothing store, the updated product information is displayed and then the check-out process, again, follows the design proposed in the Axure prototype. All changes happen on the same page and, unless there is a need for something to be displayed, it doesn’t show up. Users select their credit card and so on.